In this chapter, Andy Clark talks about slugs and ants. He emphasizes how slugs create a slimy "goo" path when they creep along. These paths could be intended for multiple purposes. They act as a path for the slug crawling so that they can easily move along. They can also serve as a path for other slugs that are trailing. He uses the same example talking about ants. Ants use a specific trail to a certain food source and leave pheromones along the way so that all the other ants and quickly and easily retrieve the food.
Clark then goes on to talk about how this is kind of relate to online shopping such as that done on Amazon.com or using a search engine for that matter. By click to go to the next page we leave little trails that tell the merchants how to relate the items that are being viewed so that if someone finds something they like, the merchants can offer more suggestions as to what also they might like. If they are checking out on an online shopping website, that website shows what people also bought if they had purchased the same item, giving the consumer more options when shopping.
It works the same with a search engine. Based on your search requests and the websites that you visit you leave a trail of what you search for. A site can determine what they need to put in a higher ranking order so that when someone is looking for something, they can find it quickly because others have had the same questions and have accessed it giving the latest person to access it no trouble at all.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment